I was browsing about the superhighway, in search for some tips to increase my rentals for my home stay in goa. While lurking around some sites and some articles, this one article really took to my attention and made sense …  Most of the points stated in the article are but common sense to all, but what this article does is make you focus on things that count, and you always knew that these do count but had lost the focus!

The first on the list of points states that know your competition and get to know how they operate, befriend them and basically set standards within the community where pricing and other offerings are concerned. You did be surprised to know how helpful they are.  While visiting your competition, or as the article puts it – “giving them a glance”, do note things that you can offer to your visitors/customers that these places lack. More often than not, you would find a niche market to appeal to.

The article also suggested to focus on advertising – common sense, is it now ? While in the midst of things, its often easy to forget what role a good advertising campaign plays in your business, and sure it has helped me a lot and marketing & advertising expense should be directly proportional to your sales! In this case number of rooms sold in a months/years time. For e.g. If I had some fliers printed and distributed to at the least 50 local tours and travels, sure I did get atleast 5 – 10 calls back, these guys would then market or advertise on my behalf! Simultaneously there are a million ways to advertise online, some are free, but most cost almost nothing as compared to the costs that you have incurred in building a place for visitors, like your home stay.

Next thing of note in the article was – promotions. Great promotions do attract attention, and often the toughest part regarding promotions is not selling them, but in fact getting the word out. That’s where the online/offline advertising and marketing comes in to play.

Summary: Focus on..

1. Competition.

2. Advertising.

3. Promotions.

For more I did suggest giving this article a read – How To Increase Your Vacation House Rental Revenue?

Tags: Home stay, Vacation house, Vacation house rental